Internet and Online marketing become an integral part for promotion of your product. Thus the competition on the web market has also increased. In this rat race to make your site rank on the top of the search engine is a highly difficult job. That’s why search engine optimization is highly required. Getting indexed by Google can be a pain, but getting higher rankings for selected keywords seems to be the nut that nobody can achieve without proper knowledge of Search Engine Optimization. So lets discuss what can be done to achieve better Search Engine Rankings.

Pick the right keywords

Choosing the right keywords and phrases for your website is an important part of the process of search engine optimization and making your site more visible to search engines and searchers alike. Don’t make the mistake of using keywords that are too generic. Try not to target keyword phrases that are too competitive, so try to be as specific as you possibly can. Use the various keyword tools available and find out the competitions for selected keywords. The more sites that are competing for your keywords, the harder it will be to get on the front page. Try to choose the keywords those have great search volume and less competition.

Website URLs and Meta titles

The most important factors in Search Engine Optimization are the domain name and Title tag. But as I know many people(me included) think that keywords in the domain name look too unprofessional. Another issue may be people would have already registered their domain name, so it’s too late to change. So only solution is to use the keywords in the URLs of web pages of website. Along with that try to use the most potential keywords into Meta Titles.

Quality Content

In terms of Search Engine Optimization(SEO), we can say Content is the King. The content of the website must be good and it should contain the keywords that are targeted for the site. But remember don’t stuff keywords unnecessarily. Make proper use of HTML tags like H1 to highlight the content because Google also recommend it. The Google ranking algorithm dictates that if you’re using a tag, then the text in between this tag must be more important than the content on the rest of the page. Backlinks, Backlinks and Backlinks Here comes the toughest part of Search Engine Optimization and thats link building OR we can say generating backlinks to your website. But to have a lot of quality backlinks is one of the best things you can do to boost your search ranking with Google. Notice, Ive use quality backlinks word over here that means it does not depend on the number of backlinks. Everything that matter is the quality. So try to get the backlinks from the relevant websites only. There are many ways to generate backlinks from various medias so find them and start link building!

The domain hosting business is funny. Most domain hosting company’s take pride in giving you massive amounts of webspace. Newcomers to the Internet get suckered into that hype all the time. Some think that the more megabytes of space they have, the better.

Well, let me tell you, space doesn’t make the sale. The content of the site makes the sale. Also, did you know that 10 MB of website space is about 750 pages? I don’t know about you but your business would have to be awfully big to fill up 750 pages. So you don’t need a web host that offers 100 MB of space for $99 a year.

Here’s what you do need:

  • 20 megabytes of space: This gives you about 1,500 pages. More than enough for expansion as your business grows
  • 10 Email Accounts: These accounts will all have your url as the extension to show people that your online business is very professional (ex: if your website is www.business-name.com, then one of your email accounts could be, webmaster@bussiness-name.com, joe@business-name.com, etc.)
  • Unlimited webpage editing: Some web hosts will charge you additional fees if you edit your website over a certain data transfer amount. Make sure the host you sign with either has a very high data transfer limit (like 1 Gig of data per month) or no limit at all.
  • Unlimited hits/traffic (data transfer): Did you know that some web hosts will hit you with additional monthly fees if your website gets too much traffic? Yes, you’ll just send you a bill one day in the mail saying that they charged your credit card an additional amount because your website received more traffic to it then was allowed. Now, I thought a website was suppose to help your online business. Not penalize you for doing well.

That’s why I say to watch out for those budget web hosting company’s. They may give you a very low rate (like $99 or $149 per year), but some will hit you on the head with hidden charges to make up the difference. OUCH!

Unlimited phone and email technical support: Look for a host that will answer your email questions in 24 hours flat. They should also have a real phone number so you can call and speak to a human person to solve any technical problems you are having with your site.

Access to marketing resource information: Your web host should not just take your monthly or yearly fee and say, “Good Luck!” They should also provide access to marketing reports and information to help you be a better online marketer.

Traffic generation assistance: I’ve saved the best for last. Without traffic, your web business is dead in the water. Traffic is like oxygen, without it you die. So make sure the web host you sign with helps you generate traffic to your website. Of course, most web hosting company’s do very little to help their clients generate traffic. Most are just happy to get your monthly or yearly fee. Very shortly, I’ll tell you about a web hosting company that does help you get traffic.

As far as traffic generation is concerned, watch out for domain hosting company’s who promise to put a link on their “Special and Private Links” page back to your site to help you generate traffic. What good is that link a month later when they sign up 100 or so more clients and now your link is way at the bottom? How many people do you think will actually read that far down the page to find your link and visit your site.

You will find it pretty much difficult to find a web hosting provider which actually fulfills all the claims that it makes. It is quite difficult to find a reliable web hosting provider which also does not burn holes in your pocket. If you wish to find a reliable web hosting provider you should look for the features that come with your hosting account. You should check for the general level of professionalism on their website. You should be able to distinguish between an amateur website and a professional website. The customer support of your reliable web hosting provider should be your second concern. Help should be available to you 24X7 and the time that they take to respond should be less. The next thing that you should consider is their team size. You should understand though that bigger does not always translate into better. Similarly, you should also look for the cost. And in this case, also, cheaper is not always better.

Reliable web hosting providers are the companies which never oversell. Even if all the customers go on using the maximum resources allocated to them simultaneously, there won’t be any problem. Most of the so-called reliable web hosting providers who claim to offer you unlimited bandwidth, large disk space and things like that (which must be costing them) are in most probability selling you some unstable or even a scam thing. You will find that really good hosting provider cost you a lot more but they generally provide you more in terms of support, stability, and performance.

A reliable web hosting provider is the one which can handle your entire server load even if it is on the higher side. It is true that you are allocated a given bandwidth and if you exceed that bandwidth, you will be charged extra but worse than that is the fact that even your website can become inaccessible for your visitors. You should have a clear understanding of the bandwidth that you need and you should also be well aware of the terms and conditions of your reliable web hosting company in case of consuming more bandwidth than is allocated. You should be ready for this eventuality beforehand.

The main concern for each and every e-commerce website is security. If your website processes credit card information and stores personal data, it becomes imperative that your site should be extremely secure. Most of the users are very careful when involving in transactions on an insecure website. If you want to get a piece of the e-commerce pie, your reliable web hosting provider should be extremely secure. There are many ways in which this can be achieved. Some of the web hosting providers actually provide you access to a secure portion of their server. You can also have a secure area on your own site. This can be done by buying a secure certificate for your domain name. Then you will need to install this certificate through your web host. This gives you unlimited secure areas on your site.