Internet and Online marketing become an integral part for promotion of your product. Thus the competition on the web market has also increased. In this rat race to make your site rank on the top of the search engine is a highly difficult job. That’s why search engine optimization is highly required. Getting indexed by Google can be a pain, but getting higher rankings for selected keywords seems to be the nut that nobody can achieve without proper knowledge of Search Engine Optimization. So lets discuss what can be done to achieve better Search Engine Rankings.
Pick the right keywords
Choosing the right keywords and phrases for your website is an important part of the process of search engine optimization and making your site more visible to search engines and searchers alike. Don’t make the mistake of using keywords that are too generic. Try not to target keyword phrases that are too competitive, so try to be as specific as you possibly can. Use the various keyword tools available and find out the competitions for selected keywords. The more sites that are competing for your keywords, the harder it will be to get on the front page. Try to choose the keywords those have great search volume and less competition.
Website URLs and Meta titles
The most important factors in Search Engine Optimization are the domain name and Title tag. But as I know many people(me included) think that keywords in the domain name look too unprofessional. Another issue may be people would have already registered their domain name, so it’s too late to change. So only solution is to use the keywords in the URLs of web pages of website. Along with that try to use the most potential keywords into Meta Titles.
In terms of Search Engine Optimization(SEO), we can say Content is the King. The content of the website must be good and it should contain the keywords that are targeted for the site. But remember don’t stuff keywords unnecessarily. Make proper use of HTML tags like H1 to highlight the content because Google also recommend it. The Google ranking algorithm dictates that if you’re using a tag, then the text in between this tag must be more important than the content on the rest of the page. Backlinks, Backlinks and Backlinks Here comes the toughest part of Search Engine Optimization and thats link building OR we can say generating backlinks to your website. But to have a lot of quality backlinks is one of the best things you can do to boost your search ranking with Google. Notice, Ive use quality backlinks word over here that means it does not depend on the number of backlinks. Everything that matter is the quality. So try to get the backlinks from the relevant websites only. There are many ways to generate backlinks from various medias so find them and start link building!